ACTIVITIES

The Tasty Trolley powered by MG&E! - Your feet deserve a break! Hop aboard the FREE Tasty Trolley and ride between the Capitol Square and Library Mall all weekend long. Whether you're chasing your next delicious bite, exploring State Street, or just taking a break from all the fun, the Tasty Trolley is the easiest (and most enjoyable!) way to get around. Thanks to MG&E, all you have to do is climb aboard, sit back, and enjoy the ride!
Runs continuously during festival hours. Board at the top of State Street (by Ian’s Pizza) or at the corner of Frances St and State Street . Trolley arrival times vary based on pedestrian traffic.

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Welcome to the Backyard Tailgate — East Washington’s ultimate fun zone! Dive into non-stop activities, challenge your friends to games, and soak in the festival vibes. Chill under the shade tent with live music drifting through the air, kick back at the picnic tables, and keep the good times flowing with an ice-cold drink from the bar. In the Backyard Tailgate, every moment is a party, come play, dance, and make memories

  • Arcade Games (free)

  • Climbing Wall (free) with Scouting America

  • Pop-A-Shot

  • Live music by KingFusion

  • Bernie Brewer™ and Milwaukee Brewers Famous Racing Sausages® on Saturday at *2pm!

*Schedule subject to change

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Welcome to the Recharge Zone on West Washington

Need a break? Head to W. Washington Avenue, kick back in the shade, recharge your phone, challenge your friends to lawn games, and rest up before heading back out for more food, music, and festival fun.

Relish the Moment with the Wienermobile!

The iconic Oscar Mayer Wienermobile is rolling into Taste of Madison! Ketchup with it on West Washington Avenue on Saturday, September 5 from 2:00–9:00 PM for a photo op you won’t want to miss.

Get Ready to Flamingle!

Keep an eye out for the Forward Madison FC Flamingo as he roams around Taste of Madison on Saturday!

Stop by, say hello to Madison’s favorite soccer mascot, snap a photo, and show off your Forward pride!

Sunday, September 6 ONLY

11a: Forward Marching Band will be opening up the day marching around the square!