ACTIVITIES

  • Arcade Games (free)

  • Golf chipping challenge by PinSeekers

  • Glitter artist courtesy of Bell’s Brewery (free)

  • NA vs IPA beer challenge with Go Brewing, can you taste the difference?

  • Pop-A-Shot

  • Live music by DJ Fusion

  • Drink specials at the Busch Light Bar

Welcome to Playtopia—East Washington’s ultimate fun zone! Dive into non-stop activities, challenge your friends to games, and soak in the festival vibes. Chill under the shade tent with live music drifting through the air, kick back at the picnic tables, and keep the good times flowing with an ice-cold drink from the bar. In Playtopia, every moment is a party, come play, dance, and make memories

Saturday

  • All Day – UW Badger games & photo ops

  • All Day – Stay cool in the Hooper Service Shade Tent

  • 2:00–4:00 PM – Wisconsin Volleyball Alumni meet & greet

  • 4:30–6:30 PM – Buckywagon

  • 5:00–6:00 PM – Bucky Badger appearance

Stop by the Farm Fresh Pairing Tent presented by Compeer Financial, located at the top of S. Hamilton St by the Capitol Building. Learn how amazing chefs turn local ingredients into yummy treats. You’ll learn how to make a charcuterie cup, tacos, and what cheeses go best with which wines, plus more. Best of all, it’s FREE and all of the food is provided by local Wisconsin Farmers! Food samples are first come first serve and not guaranteed.

Welcome to the Tailgate Zone on West Washington, your all-in-one stop for Badger spirit, big laughs, and unforgettable photo ops! Whether you’re here to cheer on Wisconsin teams, meet your favorite mascots, or just soak up the fun, the Tailgate Zone is packed with games, giveaways, and plenty of shade in the Hooper Service Shade tent to keep the good times rolling. Join us all weekend for sports pride, local flavor, and non-stop entertainment!

Saturday, August 30

  • 2p: Charcuterie Cups with Tricky Foods, paired with Wollersheim Wines

  • 4p: Quesabira Tacos presented by Canteen, paired Wollersheim Wines

  • 6p: Quesabira Tacos presented by Canteen, paired Wollersheim Wines

Sunday, August 31

  • 12p: Charcuterie Cups with Tricky Foods, paired with Wollersheim Wines

  • 2:30p: Rigatoni Alla Bolognese presented by Bar Corallini, paired with Wollersheim Wines

  • 5p: Rigatoni Alla Bolognese presented by Bar Corallini, paired with Wollersheim Wines

Sunday, August 31 ONLY

11a: Forward Marching Band

FREE Video memories in the 360 photobooth thanks to Ho Chunk Gaming Madison! Get a full circle memory of your time at Taste of Madison. Photos can be sent via email or text. Located at the corner of Main St. and Pinckney St.

Sunday

  • All Day - UW Badger Tailgate games & photo ops

  • All Day – Stay cool in the Hooper Service Shade Tent

  • 12:30–1:30 PM – Bernie Brewer™ and Milwaukee Brewers Famous Racing Sausages®

  • Afternoon – Madison Night Mares & Madison Mallards mascots, games, and fun

  • All Day – Stay cool in the Hooper Service Shade Tent

12p: Mad-City Cornhole & Q106 Championship Tournament. Corner of Main/Pinckney - grass area

Stay after the tournament and play cornhole for FREE

*Schedule subject to change