ACTIVITIES

  • Arcade Games (free)

  • Golf putting challenge by PinSeekers

  • Climbing Wall (free) with Scouting America

  • Glitter artist courtesy of Bell’s Brewery (free)

  • NA vs IPA beer challenge with Go Brewing, can you taste the difference?

  • Pop-A-Shot

  • Live music by DJ Fusion

  • Side Quest game area (see below for schedule)

Welcome to Playtopia—East Washington’s ultimate fun zone! Dive into non-stop activities, challenge your friends to games, and soak in the festival vibes. Chill under the shade tent with live music drifting through the air, kick back at the picnic tables, and keep the good times flowing with an ice-cold drink from the bar. In Playtopia, every moment is a party, come play, dance, and make memories

Welcome to the Tailgate Zone on West Washington, your all-in-one stop for UW Athletics spirit, big laughs, and unforgettable photo ops! Whether you’re here to cheer on Wisconsin teams, meet your favorite mascots, or just soak up the fun, the Tailgate Zone is packed with games, giveaways, and plenty of shade in the Hooper Service Shade tent to keep the good times rolling. Join us all weekend for sports pride, local flavor, and non-stop entertainment!

Saturday

  • All Day – UW Athletic games & photo ops

  • All Day – Stay cool in the Hooper Service Shade Tent

  • 2:00–4:00 PM – Wisconsin Volleyball Alumni meet & greet

  • 4:30–6:30 PM – Buckywagon

  • 5:00–6:00 PM – Bucky Badger appearance

Sunday

  • All Day - UW Athletic Tailgate games & photo ops

  • All Day – Stay cool in the Hooper Service Shade Tent

  • 12:30–1:30 PM – Bernie Brewer™ and Milwaukee Brewers Famous Racing Sausages®

  • Afternoon – Madison Night Mares & Madison Mallards mascots, games, and fun

Stop by the Farm Fresh Pairing Tent presented by Compeer Financial, located at the top of S. Hamilton St by the Capitol Building. Learn how amazing chefs turn local ingredients into yummy treats. You’ll learn how to make a charcuterie cup, tacos, and what cheeses go best with which wines, plus more. Best of all, it’s FREE and all of the food is provided by local Wisconsin Farmers! Food samples are first come first serve and not guaranteed.

Saturday, August 30

Sunday, August 31

FREE Video memories in the 360 photobooth thanks to Ho Chunk Gaming Madison! Get a full circle memory of your time at Taste of Madison. Photos can be sent via email or text. Located at the corner of Main St. and Pinckney St.

Located inside Playtopia on East Washington!

Sunday, August 31 ONLY

11a: Forward Marching Band

12p: Paper Baggers & Q106 Registration at noon for Q Hometown Throwdown Finalists 
Bags fly at 12:30 
Corner of Main/Pinckney - grass area

Winning team receives:
Overnight stay at Park Hotel 
$50 to spend at Nitty Gritty
2 tickets to Luke Bryan Farm Tour on 9/18 

Stay after the tournament and play cornhole for FREE

*Schedule subject to change